n order to create a sales situation we use advertising and promotions as a way to attract possible customers. Marketing is a plan of structure to that advertising. It is where you choose the market and the advertising techniques to suit that market. Marketing is a term used to describe the processes used when products, services, and value are presented to a consumer with the intention of initiating a transaction. There are four basic categories for marketing; advertising, promotion, distribution, and sales. Advertising is the communication for marketing and is meant to encourage the consumer to take some new action. It is derived from the Latin term “ad vertere” and translates to “to turn the mind toward."